We are Bored in the City: Ivan Chtcheglov’s Formulary for a New Urbanism

by Christian Parreno

We are bored in the city, there is no longer any Temple of the Sun. Between the legs of the women walking by, the dadaists imagined a monkey wrench and the surrealists a crystal cup. That’s lost. We know how to read every promise in faces — the latest stage of morphology. The poetry of the billboards lasted twenty years. We are bored in the city, we really have to strain to still discover mysteries on the sidewalk billboards, the latest state of humor and poetry:

Notre Dame Zoo 
Sports Pharmacy 
Martyrs Provisions 
Translucent Concrete 
Golden Touch Sawmill 
Center for Functional Recuperation 
Saint Anne Ambulance 
Café Fifth Avenue 
Prolonged Volunteers Street 
Family Boarding House in the Garden 
Hotel of Strangers 
Wild Street

Chtcheglov, Ivan. Formulary for a New Urbanism. 1953. 

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